Do you ever feel insecure about blogging? With so many blogs out there it can be pretty daunting to begin writing a blog or to stick with the one you started. I see so many tweets along the lines of “What would you like to read about on my blog peeps?” written by a blogger who has lost faith in themselves. I see so many ‘how to blog’ posts that, rather than motivating and encouraging bloggers, reinforce these insecurities advising…’you need a good camera‘ or ‘make sure you do this and do that‘. Blogging is so much fun and I recommend you start doing it. You don’t need a great camera and the latest clothes to have a rewarding blog. I believe the number one way to have a successful blog, before SEO, is to KEEP IT REAL. I am writing this blog post for those who are unsure about the direction of their blog! I want you to post confidently. If you are feeling stressed and not getting joy from your blog, then you aren’t doing it right and it will show.
I have only been blogging a couple of years but this is my two cents when it comes to blogging advice
- Personal style posts – You look amazing but I want to know about how you feel!! Clothes lovers like us don’t just wear clothes do we? No, we don’t. We get dressed based on the way we feel. We have experiences in these clothes and they become a trigger for a memory. Each piece of clothing we choose to wear represents a feeling and I don’t know about you but that is what I love to read. I am not going to read, ‘This top would be great paired with a mid length skirt’. I will probably click on to the next blog because I am comfortable with who I am and really don’t need to be told what to do. But when I read…‘wearing this skirt makes me feel’, or ‘this top reminds me of when…’ then I am intrigued and others will be too. You are more than the clothes you wear. Place value in the person you are and bring that value to your posts.
- Photos – Dudes, I appreciate good photography – don’t get me wrong – but I don’t choose blogs to read because of the quality of photos. I choose what I want to look at because of an interesting photo or story. An interesting setting or unique combination of items is what grabs my attention. So if you don’t have a digital SLR or don’t know how to use it…so what! Don’t let it stop you blogging! Publish that post! I use a DSLR as well as my iPhone and my most popular posts are times when I have used my iPhone. Recently I had my DSLR stolen…along with all my professional pictures so I blogged my trip with the iPhone pics I had taken. I was a bit depressed that I could not share what I had on my camera but my readers supported me and came back to visit.
- BE YOURSELF – Most importantly, keep it real. Don’t emulate another person and don’t think you need to do what other bloggers are doing to be successful. There are 50 000 fashion blogs out there, yours will stand out because you are different. And I don’t mean because you are trying to be different. You need to realise that the person looking back at you in the mirror is unique and interesting just as they are. You are the person I am interested in…because there is no one like you. I can connect with you, I cannot connect with a fake. I will subscribe to YOU but I will unsubscribe from impersonal blogs. Sure holding a competition to get people to click ‘like’ and ‘follow’ is great blogging advice but I guarantee…after the competition has ended…they will all click ‘unsubscribe’ if you aren’t engaging (aka – being authentically YOU). Whats the point in that?
- Getting followers. Don’t find followers, find friends! Make comments on blogs you like or write an email to someone who you think does a great job and tell them. Don’t be intimidated. People appreciate when you appreciate them and will often be humbled by your attention. When someone writes to me personally, I am so touched and humbled that I NEVER forget them. There is not enough sister love in this world and I have made it my personal life goal to spread as much love as I can. Women can only run the world alongside other women. We need to carry each other there. You will never get there if you are competing all the time. Women who compete and don’t give their knowledge and support to others are insecure. Life isn’t all ‘me me me‘. There is room for all of us… the more of us who are united, the stronger we become!
Of course learning how to blog by reading articles and books is invaluable. Two years ago I had never heard of hash tagging and SEO but now I am all over it. Before I started blogging I was concerned about privacy and I didn’t really know where to start. So to learn more about it I went to the library and gave myself an education the old school way – borrowing books on social media such as Twitter & blogging and reading up on the basics. I started my blog for myself not to please others and quickly found it to be a wonderful place to meet like-minded people and that is the biggest reward…not money or gifts. In my real life there are not a lot of people who understand but you guys do ……you guys get it!